![]() ![]() Ariely explains, 'My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. When asked whether reading Predictably Irrational and understanding one's irrational behaviors could make a person's life worse (such as by defeating the benefits of a placebo), Ariely. Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. They're systematic and predictable-making us predictably irrational. Ariely is the author of the book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, which was published on Februby HarperCollins. Yet these misguided behaviors are neither random nor senseless. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. When it comes to making decisions in our lives, we think we're making smart, rational choices. Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Predictably Irrational: The Hidden Forces That Shape Our Decisions:. George Akerlof, 2001 Nobel Laureate in Economics ![]() "Ariely not only gives us a great read he also makes us much wiser." ![]() Jerome Groopman, New York Times bestselling author of How Doctors Think "A marvelous book… thought provoking and highly entertaining." ![]()
0 Comments
Leave a Reply. |